A tonsorial parlor was once a man’s sanctuary, a neighborhood barbershop where life’s stresses were replaced with camaraderie and a personal touch. In those days, a master barber was a trustworthy friend and a wet shave was more than a daily routine... it was a tradition.
The New York Shaving Company was established in 2008 by John Scala, a life-long purveyor of the male grooming and skin care industry. His vision was simple but powerful: to recapture the ritual of shaving. At the company’s flagship location, master barbers in crisp white coats offer personalized service in a thoughtfully designed atmosphere that blends old-world elegance with the modern charm of Elizabeth Street. Settled into an antique chair, you are encouraged to unwind with a local newspaper, an espresso or a good conversation and invited to reminisce about this rite of passage you share with your father and your grandfather.
But as The New York Shaving Company believes, the tonsorial parlor is only part of the experience.
The company is introducing a proprietary line of all-natural grooming products, reinforcing a core belief that a good shave should be a daily ritual, whether in the parlor or in the comfort of your own home. Each product collection is named for a New York neighborhood in tribute to the energy and individuality of the barbershop culture.
The ethos of The New York Shaving Company has caught the attention of those who appreciate authenticity. As the company grows, its mission remains constant: to engage and educate men of all ages in the nuances of shaving and, in doing so, raise the standard in male grooming.
